No frills from a franchised cupcake in Europe - from Mara Cakes

Thinking about strategies and tips so that the confectioner avoids falling into traps, such as excessive flourishes and lack of planning and organization, Mara Cakes proposes, in this work, the simplification of cake and dessert production processes in order to improve the use of preparations and, consequently, the profit of the confectionery business. In No frills: from a cupcake to a franchise in Europe, Mara shares, through her varied recipes, her enthusiasm for both this area and for teaching and helping people, in addition to telling a little about the success story of the Mara Cakes Group. With this publication, Senac São Paulo seeks to contribute once again to the improvement of professional confectioners, as well as encouraging aspiring people to take the first step in this great market, which has the potential to change lives, just as it changed Mara's.