Dare to be Different - by Pedro Superti

How to differentiate yourself in a world with so many options for everything? Where quality is not a differentiator, but an obligation? Where everyone talks, dresses and acts the same? Where every original idea is readily copied? The world is overflowing with more of the same. Companies, products, bands, politicians, churches, people. In an attempt to be accepted and succeed, they end up being just an empty copy of those they most admire. When you are just another person, you are not heard, respected, remembered or bought. You don't have a voice, you just echo the ideas and actions of others. This is the secret to an empty life, in every sense. But how to be original? How to create the new one? Having spent two decades helping people and companies in various countries to be unique, special, different, I learned that there are some classic blockages. Again and again, people make the same mistakes and end up getting discouraged and giving up on having their own voice, style, essence. In this book, I share with you the basis of differentiation. My method for profoundly changing the way you see the world. And how the world sees you. You weren't born to be just one more. Allow me to walk by your side on this journey of searching for your real essence. To fulfill the mission you were born to accomplish.