The Power of Habit

Over the past two years, one young woman has transformed almost every aspect of her life. She stopped smoking, ran a marathon and got promoted. In a laboratory, neurologists discovered that patterns inside her brain changed in fundamental ways. Procter & Gamble advertisers watched videos of people making their beds. They were desperately trying to figure out how to sell a new product called Febreze, which was about to become one of the biggest failures in the company's history. Suddenly, one of them detects an almost imperceptible pattern - and, with a subtle change in the advertising campaign, Febreze starts selling a billion dollars for years. A little-known CEO takes over one of the largest North American companies. Your first step is to attack a single pattern among employees - the way they deal with safety in the workplace - and soon the company begins to have the best performance in the Dow Jones index. What do all these people have in common? They have managed to succeed by focusing on patterns that shape every aspect of our lives. They were successful in transforming habits. With insight and skill, Charles Duhigg presents a new understanding of human nature and its potential for transformation.