The new way to sell (more and better) - by Fred Rocha
The new way to sell (more and better) - by Fred Rocha
Descrição
A SUCCESSFUL SELLER IS ONE WHO DEVELOPS THE ART OF SELLING BEYOND THE PRODUCT OR SERVICE: HE SELLS WITH PURPOSE!
In recent years we have witnessed the closure of thousands of traditional businesses around the world. And we're not just talking about market giants, but also small merchants and even e-commerces. The feeling is that all the customers have disappeared.
Why did these businesses close? It's not just a question of an economic crisis: the world has changed, the way of consuming has changed and the way of selling also needs to change (and those who have already adapted are making a lot of money)! The seller is not just a trader, he is a facilitator, a solver for the customer who is looking for a solution to a problem, a lack, an anguish. Yes, anguish. Think: what is a person who is not feeling beautiful looking for, for example? A new look. She didn't just consume a new outfit, she consumed self-esteem. He understands? Entrepreneurs who realize this will go far.
After studying and collecting information from all over the world about this new seller versus consumer relationship, Fred Rocha, a marketing and sales specialist, wrote this book to help all business owners enter this new phase of retail once and for all.
Here you will learn to:
Identify your way of selling;
How to adapt to the current market and new sales methods;
Identify the true needs of your customers and increase revenue;
Understand the importance of the internet and marketing for the success of a business.
And much more!