The Future of the Internet: Metaverse - by Juliana Serafim

The metaverse is being widely touted as the next frontier of the internet. Metaverses are parallel digital universes that offer a set of unique experiences to users. These virtual worlds are accessible via a computer, virtual reality headset, or smartphone. Augmented reality, virtual reality, the internet and blockchain are giving new meaning to the metaverse, where significant advances in all these areas are facilitating new, exciting and even profitable virtual worlds. With an accessible language, which everyone can understand from the layman to the IT specialist, the book “The future of the internet: Metaverse” presents the future of the internet so that you, the reader, can better understand this new universe and get ahead. Authors Juliana Serafim and Santiago de Bem explain how it is currently working, which companies are using it, how you can get started, as well as relevant information regarding the LGPD (Data Protection Law) in the metaverse, as well as the impacts on the future, and much more. In many ways, the metaverse acts as a continuation of the real world, in that many activities that can be carried out in real life now extend into the metaverse. Dive into this book and understand that the metaverse is not one digital space, but multiple digital spaces and experiences that are being created by companies to offer more realistic and immersive digital experiences. Topics covered: - The Metaverse: how we got here - The Metaverse: understanding it better - Ready for the future - The segments that benefit most - The main internal and external changes in business - Why does your company need to pay attention to the Metaverse? - Identifying opportunities to insert the Metaverse into business - Global panorama of the metaverse - Brazil in the Metaverse: how are we in this race? - Looking to the future - Taking the first steps in this universe - How can a brand enter the Metaverse? - Biggest implementation challenges in Brazil - What you saw: recap