Nobody gets fucked up by chance: a practical guide to anti-coitism [LS]

Anyone who knows Rio businessman Ricardo Bellino has certainly considered him crazy. What can we say about someone who, at the age of 21, thought about bringing the mega American modeling agency Elite Models to Brazil, without speaking English or having a penny in his pocket? Bellino bet on this crazy idea, abandoned economics college, moved to São Paulo and was very successful, to the point of becoming a personal friend and a kind of adopted son of John Casablancas - owner of Elite. It also brought the breast cancer t-shirt campaign to the country, placing the famous target symbol on the chest of millions of Brazilian women. At 38 years old, the businessman faced his biggest challenge, selling an idea to American billionaire Donald Trump in a meeting that was supposed to last just 3 minutes. Bellino doesn't stop. He is always looking for a new idea to implement. In this anti-coitus manual, Bellino teaches strategies to get out of mediocrity (or a hole). Irreverent and foul-mouthed, the entrepreneur uses personal episodes as examples of the power that the exchange of a simple letter can have on people's lives.