Luiza Helena Woman from Brazil - by Pedro Bial

“Luiza Helena developed original and surprising ideas, but they would not have resonated and worked if someone else had communicated them. When Luiza Helena speaks, everyone listens.” – Pedro Bial

Retracing the trajectory not only of Luiza Helena, but also of her inspiring family, particularly her beloved Tia Luiza, Pedro Bial captivates the reader with this engaging biography of one of the most influential women in Brazil.

Born in Franca, in the interior of São Paulo, Luiza Helena Trajano carries work in her DNA and counts on her aunt, her mother's sister, as a mentor and advisor. It was from this relationship that she began her professional career in the family business and, little by little, it became the success it is today.

In simple language, the biography of this powerful woman who is Luiza Helena is constructed through testimonials, reports, dialogues, photos and other personal records that contribute to making this reading so pleasurable.

May the story of this courageous woman inspire Brazilians from all corners to roll up their sleeves and work for their families, for their neighborhood, for their city and for their country.