Book, Digital Transformation: rethinking your business for the era of[LS]

Language: Brazilian Portuguese. How can we adapt our business to the digital age? This is the question that has kept many CEOs, directors and company managers up at night given the quantity and depth of changes in the business environment in recent years. Especially for businesses established before the turn of the millennium, this scenario has proven to be quite challenging. We migrated from the analogue world to the digital one, where the pace is much more frenetic and the results uncertain. Communication between people and companies took place by telephone, mail or, at most, e-mail. It was impossible to predict the scale that social networks, virtual messaging, e-commerce and digital marketing would reach. Just remember that some of today's giant companies, such as Amazon, Google, Facebook, YouTube and Netflix, are just over 10 years old. Digital Transformation: rethinking your business for the digital era is a way to help companies of all sizes and segments to reflect on this emerging universe and find strategic alternatives to adjust to the new times. With the authority of someone who has been helping companies like GE, Google, Toyota, VISA, SAP and IBM to carry out their digital transformation, and with the knowledge of someone who directs the Digital Business Strategy and Digital Marketing executive programs at the renowned Columbia Business School, David L. Rogers proposes an in-depth analysis of what he calls “the five domains of Digital Transformation: customers, competition, data, innovation and value”. With this framework, the author is able to organize the reasoning around the topic and pave access to its implementation. To paraphrase Rogers himself, Digital Transformation is not a question of technology, but rather of strategy.