Book, Time of the Tribes: decline of individualis in mass societies[LS]

Language: Brazilian Portuguese. This work is an analysis of the change in focus of postmodern society, individualism is replaced by the need to identify with a group. This is not a new culture, but its transformation as a decisive aspect. The emergence of groups, musical, sports and tourist ensembles is highlighted as a characteristic of this “new” society. It is in this sense that this work becomes unique, as it treats culture not as a consequence of society, but one of its most important aspects, as it is through it that individuals position themselves socially.