Book, Gray Rhinoceros, O: how to recognize and act in the face of dangers[LS]

Language: Brazilian Portuguese. A “gray rhino” is a highly likely, high-impact, but overlooked threat: bearing kinship to both the elephant in the room and the unlikely and unpredictable black swan. Gray rhinos are not random surprises, but occur after a series of warnings and visible evidence. The bursting of the housing bubble in 2008, the devastating consequences of Hurricane Katrina and other natural disasters, the new digital technologies that transformed the world of media, the fall of the Soviet Union... all were evident well in advance. Why do leaders and decision makers continue to fail to address obvious dangers before they get out of hand? Drawing on her extensive experience in policy formation and crisis management, as well as in-depth interviews with leaders from around the world, Michele Wucker shows in The Gray Rhino how to strategically recognize and combat imminent high-impact threats. Packed with persuasive stories, real-world examples, and practical advice, this work is essential reading for managers, investors, planners, policymakers, and anyone who wants to understand how to profit while avoiding being trampled.