Book, Strategic Planning Concepts Practical Methodology 34/18[LS]

The current Brazilian economic scenario requires companies to develop structured strategic planning, find ways to maintain their competitive advantage and direct the development of their businesses to achieve the positive results that are always expected. It is with the aim of meeting these needs that this classic work reaches its 34th edition. Revised and updated, it offers the reader a broad analysis of the topic, interconnecting the strategic, tactical and operational aspects of companies, with the aim of showing that strategic planning is an important tool to assist executives and their decision-making processes, which, by In turn, they directly interfere in leveraging the results of organizations. As a new addition to this edition, the forms presented throughout the book are available for download in an editable version. Textbook for the subjects Strategic Planning, Business Strategy, Business Planning, Strategic Business Management, Strategic Business Management and Strategic Administration of undergraduate and postgraduate courses in Administration. Recommended reading for Administration professionals. Follow our publications, sign up and receive information by email (Click here!)