Book, Strategic Management (Tavares) 3/10[LS]

This book discusses in detail, based on the author's academic and practical experience, the methodology for implementing strategic management. Its successful application includes organizations for profit or not, such as unions, cooperatives, schools, city halls, state departments and small, medium and large companies. It innovates by approaching strategic management in its dimensions: content and process. In the first - content - are the concepts and theories that support it; the second details its development, stage by stage, illustrated with practical and real situations. This third edition has been completely revised and updated. Some of its chapters were also restructured to make the development of strategic management easier and more educational. The more detailed inclusion of the SWOT analysis and FCS (Critical Success Factors) is worth highlighting. Both will allow greater depth and rigor in the strategic management implementation process. Textbook for the subjects Strategic Planning, Organizational Planning, Business Planning, Strategic Management and Strategic Administration for Administration courses, in its various modalities, at undergraduate and postgraduate levels. Additional reading for subjects that include activities related to strategic management or planning, such as marketing, business communication, people, logistics and production. It is also recommended for organizational and strategic planning consultants and for executives who want to delve deeper into the subject.