Book, Fundamentals of Relationship Marketing 2/17[LS]

This book presents the conceptual bases for implementing customer-oriented management in companies. Written objectively, illustrated with cases and proposed activities, this work takes the reader to a quick and dynamic learning about customer relationships and service. Essential reading for the training of professionals working in different areas, students of Undergraduate and Postgraduate courses, mainly in Administration, Marketing, Communication and Business Management, researchers and all those who need to develop their knowledge based on new tools and marketing strategies. Complementary reading for subjects in the Marketing area, such as Relationship Marketing, Marketing Planning and Market Research. Follow our publications, sign up and receive information by email (Click here!)