Book, Digital Marketing and E-Commerce Strategies 2/18[LS]

"The digital universe has brought profound transformations to the world of business, entertainment, communication and relationships. Among the main changes we have the increase in consumer participation, the vast creation of content by anyone, the agility of interactions, the expansion of customers' bargaining power and changes in the relationship with organizations. The speed of these innovations is due to technological advances, the drastic reduction in equipment costs, the phenomenon of cloud computing, the popularization of access to the web, globalization and digital convergence, forcing professionals to adapt to this new universe. This is the objective of the work: to present, in an accessible way, a comprehensive view of the various digital marketing and e-commerce strategies, through the exhibition of articles, ideas, research and also cases from large companies, multinationals and small and medium-sized companies, added to the author's years of experience in the digital world, whether with project development, or teaching courses or lectures at numerous events. Book aimed at professionals who work directly or indirectly with marketing and digital business strategies. Base text for the Digital Marketing discipline and improvement courses in the area."