Book, Statistics Applied to Business Management 4/13[LS]

It presents in a simple, didactic and clear way concepts of descriptive statistics and probabilities applied to business management, with a wide variety of examples and exercises. It is distributed in fifteen chapters, which initially address the use of descriptive statistics, including exploratory data analysis, the use of graphs, analysis based on measures of central position, dispersion, ordering and shape. Subsequently, it discusses applications of probabilities and probability distributions. It also contains the techniques of inferential statistics, with the construction of confidence intervals and hypothesis testing of means and proportions for one or two samples, regression and correlation analysis topics? including least squares adjustment, regression and correlation coefficient estimates, and appropriate hypothesis testing, as well as explanations and examples of index numbers and time series. Textbook for subjects related to the teaching of Statistics in Administration, Accounting, Economics and Production Engineering courses. Additional reading for subjects related to Marketing Research or Research Methodology.