Book, Entrepreneurship for Visionaries Develop Business Inova 1/14[LS]

Entrepreneurship for Visionaries – Developing Innovative Businesses for a Changing World stands out among the many works on the market for presenting a contemporary perspective on the topic and for innovating in the interpretation of the entrepreneurial process. Written in a didactic and objective manner, it broadens the horizons of interpretation of entrepreneurship beyond the creation of new companies. Starting from the premise that every entrepreneur tirelessly seeks to make dreams come true, the work proposes proven situations that show the importance of innovation for business competitiveness, in addition to the impact of globalization and sustainability on entrepreneurial initiatives. The increasing participation of women in the creation and management of companies and the impact that rapid technological development brings to business are also treated in an enlightening manner. This macro vision provided by the work makes its content extremely relevant to the current market context and also prepares the entrepreneur, step by step, not only in planning a new business, but in creating their personal entrepreneurial plan, in the search for self-knowledge and in the development of a differentiated business vision. The content of the work stands out for its wealth of examples and balances a strong theoretical basis with practical and playful activities that faithfully reproduce the challenges faced by entrepreneurs in the process of transforming their ideas into business opportunities. With all these resources, Entrepreneurship for Visionaries – Developing Innovative Businesses for a Changing World is essential reading for people with big ideas and the discipline to make them a reality.