Book, How to Do Marketing Research 3/17[LS]

This work, awarded the Cultura Econômica Trophy as the best Marketing book in 2014, is a practical guide to the steps necessary to carry out research in the area of ​​marketing that aims to help market professionals understand their consumers and develop better strategies. Its content provides practical examples of marketing research with tips on how to build the research process, from the formation of the problem to the preparation of the final report. The book also presents several approaches, techniques and applications of marketing research. Furthermore, it lists and explains the methodologies used for data collection and analysis, focusing on the definitions and use of sampling techniques. Finally, the work has supplementary material and video classes with online access to support students. Textbook for the subjects Marketing Research, Market Research, Opinion Research and Social Research for undergraduate and postgraduate courses in Marketing, Administration, Advertising and Social Communication. Consultation work for professionals in the areas of marketing, marketing research, opinion research, advertising and public relations. Follow our publications, sign up and receive information by email (Click here!)