Companies built to win

This business book classic answers the following question: How can good, average and even bad companies achieve lasting quality?

Jim Collins' work shows how large companies triumph over time and how long-term sustainable performance can be embedded in an organization's DNA from its inception.

Collins presents examples that defy logic and transform mediocrity into lasting superiority. The author also describes the universal characteristics that lead a company to become excellent and others not.

The results of the study will surprise many readers and launch new approaches to almost all areas of management.