Economy of influence - Flávio Santos

BRANDS NEED STORIES JUST TO DIFFERENTIATE THEMSELVES FROM COMPETITORS, AROUSING TRIGGER THAT GENERATE EMPATHY, INTEREST ON THE PUBLIC'S PART AND BOND WITH THE CREATED COMMUNITY.

Technology and social networks took over the world in the blink of an eye and, today, businesses can hardly survive without a digital presence. To sell, you need to expose your brand, create content, generate engagement and gain relevance. But how can you handle all of this and use so many strategies efficiently? Is it possible to do all this and still build influence and results without losing the human side of your brand?

There are many doubts, but we are certain: valuable content is the future! Thus, Flávio Santos, CEO of MField and specialist in influencer marketing, will teach you everything you need to know to make your business stand out in the digital world, making it a brand of influence, results and reference.

In Economy of Influence, the author shares his experiences over a fifteen-year career and proposes an innovative method for you to understand the best market practices and produce content in a democratic way for all sectors.

Here, you will learn how to:

Build a digital strategy for your brand without losing what makes it unique;

Structure a sales narrative for your business and win customers with your narrative;

Use the numbers to your advantage by figuring out which brand metrics you need to keep an eye on;

Build customer loyalty and make your enterprise more than just a business, but a community;

Gain influence in your market and create relevant content that stands out on social media;

Create connections that will elevate your business to the highest level of success.

And much more!