Conscious Capitalism - by John Mackey

New York Times bestseller.

What do companies like Google, Southwest Airlines, Whole Foods Market, Costco, Patagonia, The Container Store, and UPS have in common? According to the authors of this book, they all incorporate into their management some constructive and promising aspects of capitalism, acting in a way that creates value not only for themselves, but also for their customers, employees, suppliers, investors, the community and the environment. .

In Conscious Capitalism – The Heroic Spirit of Business, John Mackey, one of the founders of Whole Foods Market, and Raj Sisodia, professor of marketing at Bentley University, describe the importance of the dedication of leaders and the commitment of other professionals to this innovative proposal , for the good of corporate reality and society as a whole.

Founders of the Conscious Capitalism movement, John Mackey and Raj Sisodia explain how some companies apply the four principles of the approach (higher purpose, stakeholder integration, conscious leadership and conscious culture and management) to build solid and profitable structures. The book offers an ardent defense and a consistent redefinition of free enterprise capitalism, in a valuable analysis for both professionals and companies betting on a more cooperative and more humane future.