Cachaça: history, gastronomy and tourism - by Jairo Martins da Silva

Almost the entire Brazilian territory is comprised of the zone most suitable for sugarcane production, between the Tropic of Cancer, in the Northern Hemisphere, and the Tropic of Capricorn, in the Southern Hemisphere. And this advantage places us as one of the largest producers of sugar and also the best distillates in the world! Jairo Martins, author, consultant and lecturer in the cachaça segment, covers in this book the different paths in the history of sugar cane that lead to the making of one of the most appreciated drinks in Brazil and the world. Without leaving aside the different sociological elements that involve the consumption of cachaça, such as its presence in art, popular sayings or religious rites, the author takes us to know the production processes of this drink, the types and styles of cachaça, the main producing regions and teaches us how to taste it! Launch of Senac São Paulo, Cachaça: history, gastronomy and tourism is essential for anyone who wants to enter the universe of cachaça and learn about the new opportunities it offers not only for the productive sectors, but also for tourism and gastronomy.