Conscious entrepreneurship: how to improve the world and make money - by Rodrigo Caetano and Pedro Paro

The only technical part you will find is the initial section, in which we present the four fundamental pillars that support the research that inspired us. Primarily, what the work brings are stories and real cases of Brazilian entrepreneurs who seek to reinvent the way of doing business in the country. Our objective is to broaden perspectives on the business world and help consolidate an updated model of entrepreneurship. We seek to present a new narrative of the future for business activity and provide a counterpoint to the climate of hopelessness that has taken over Brazil, as a result of the economic crisis and corruption scandals highlighted by Operation Lava Jato.Apolitical and non-partisan, this book's point is The starting point was the Humanized Companies in Brazil (2018/19) survey, carried out by researchers Pedro Paro and Mateus Gerolamo, from the University of São Paulo (EESC–USP).