Book, Digital Transformation Practical Guide to Leading a Company 1/21[LS]

In industry after industry, we have seen new digital technologies and innovative business models disrupt the way business is done. Even giants can quickly become irrelevant to consumers in the face of more agile and scalable competitors. In this scenario, any company, large or small, needs to build an organizational culture capable of experimenting – in an agile way – with innovations in its operations, offerings and business models.Digital Transformation: a practical guide for leading companies that reinvent themselves presents a set of tools and guidance to be a professional with an active and prominent role in the transformation of any type of business, in addition to several cases on how companies used such concepts to acquire competitive advantages. In this book, you will find: A clear definition of Digital Transformation and a tool to analyze how your company is using digital technologies to create competitive advantages. A Digital Transformation Canvas to hold workshops with your team and generate ideas for creating hypotheses and experiments in your business. A library of experiments to test business hypotheses before investing more money and development time, using design thinking and prototyping techniques. A step-by-step guide to fostering the creation of an agile, customer-oriented organizational culture that values ​​experimentation and failure. A guide of emerging technologies, such as Big Data, Cloud Computing, Artificial Intelligence and many others, explaining their concepts with practical application examples. The work is recommended for innovative professionals, who do not want to sit back and watch changes in the business world, wanting to play a leading role in its transformations. Whether you are a director or employee of a large company or an entrepreneur of a small business, this book aims to provide you with knowledge, tools and cases so that you are able to carry out the Digital Transformation of any business and be an outstanding professional due to your ability to catalyze processes of cultural, technological and strategic change right now.