Book, Marketing Management 4.0 Cases, Models and Tools 1/19[LS]

The content of this book encourages readers to rethink the ways in which traditional Marketing is applied. With an innovative approach that aims to achieve results, the authors bring a new perspective to topics such as identifying market opportunities, analyzing the business environment, practical ideas, planning for success, among others. In addition to addressing the concepts and Marketing premises, the work includes current issues, such as: market research; strategic planning; innovation; profile of the professional desired by the market; market segmentation and consumers 4.0; the 4 Cs of Marketing; distribution channels in the Digital Era; Marketing performance indicators.The book also has several examples and case studies, as well as videos by the authors, to provide a complete learning experience.APPLICATIONTextbook for the subjects Marketing Management, Marketing Fundamentals, Digital Marketing and similar subjects in Marketing, Administration and Management courses. Recommended reading for professional updating.