Book, Crisis Management and Communication 3/19[LS]

What do managers and Communication professionals need to know to face corporate crises? With information and analysis on how to prevent and manage crises, this book is essential for anyone who cares about results and the future of organizations. In Crisis Management and Communication, João José Forni brings together the practice carried out in public and private areas with a dense and detailed bibliographical survey. It brings critical analyzes of the latest major corporate crises in Brazil and the world, including the tragedy of the mining company Vale, in Brumadinho (MG), attacks on schools, the Volkswagen crisis and accidents, such as the one that occurred at the Flamengo Training Center, the fire at the National Museum and the air disaster with the Chapecoense team. Why read Crisis Management and Communication? The author is an expert when it comes to Management and Corporate Communication. For almost 20 years, he has focused on monitoring and studying most of the major corporate crises that have occurred in Brazil and around the world, and travels around Brazil giving courses and lectures on the subject. To be read and debated in the professional environment by executives of private companies, public managers and communicators, this book is complete and also one of the most consistent Crisis Management books produced in Brazil, as well as one of the rare titles produced in Portuguese on the theory and the technique of Crisis Management.