Book, Entrepreneurship Giving Wings to the Entrepreneurial Spirit 5/21[LS]

This book was designed and created to be a quick and easy-to-understand guide for evaluating and discussing favorable conditions for a business, regardless of its characteristics or size. To this end, our main concern was to use clear, simple and non-technical language, arranged in small chapters, each focused on a specific subject. The work seeks to present the main items necessary for small and medium entrepreneurs, such as: What are the initial and basic decisions to start your own business or develop your current activities more intensely. How to plan, organize, obtain financing, obtain staff and, finally, launch a new venture or leverage the current venture. How to ensure the viability, competitiveness and sustainability of the business in a world in continuous change and transformation. How to sustain both short-term profitability and long-term growth. This 5th edition of the work Entrepreneurship brings access to the Chiavenato Digital Virtual Classroom, a tool that brings together various educational objects, such as videos by the author, texts for reflection, case studies, as well as downloadable models. APPLICATIONSEssential reading for entrepreneurs, managers, consultants and professionals from any training areas who are interested in the topic of Entrepreneurship and, in particular, undergraduate students in the area of ​​Management and Business.