Book, 360º Entrepreneurship in Practice 3/17[LS]

Practical guide that shows entrepreneurs, entrepreneurs and intrapreneurs the basic and advanced premises of entrepreneurship. It covers the main concepts related to the topic, such as the first steps to becoming an entrepreneur, business planning, the need to build a vision and mission, the phases of the entire process, critical success factors, among others. In addition, it proposes exercises and offers tools and reading suggestions. Thousands of companies are born and die every day because they are based exclusively on management policies and practices that take into account only economic thinking and language. Many die early, since entrepreneurs are basically guided by production, sales and distribution numbers, without considering the fact that companies resemble a community of human beings who do business to stay alive. Entrepreneurship 360º identifies and substantiates the reasons that separate entrepreneurs who prosper from those who give up at the first obstacle. Textbook for the subjects Entrepreneurship and Business Plan at undergraduate and postgraduate levels. Recommended reading for businesspeople, executives, scholars and potential entrepreneurs. Follow our publications, sign up and receive information by email (Click here!)