Book, Financial Administration Course (Assaf) 4/19[LS]

This book presents updated content that supports good financial decision-making. The text explains the fundamentals of Corporate Finance inserted in the economic environment, covering the financial decisions of the modern company. In addition, it addresses financial decisions, sustainability and social responsibility, company objectives, financial markets, interest formation, evaluation of shares and fixed income securities, how companies decide their investments, strategies and value drivers, analysis of company debt , market risks, use of derivatives in risk management, company valuation and value measurements, among other current and fundamental topics in Corporate Finance. Financial instruments are extensively illustrated through practical exercises and cases, as well as descriptions of real situations. One concern of the authors when preparing this work was to simplify the explanations, always looking for the easiest, demystified and practical way to present the subject, prioritizing the quality and depth necessary for the matter. The focus adopted was to translate into completely practical and easy-to-understand language the technical content experienced in the daily life of a company's financial administrator, which can be reiterated in the boxes incorporated throughout the chapters. APPLICATION Textbook for the subjects Introduction to Financial Administration, Financial Administration, Corporate Structure and Budget, Financial Market and Capital Markets of undergraduate and postgraduate courses (lato sensu) in Economics, Administration and Accounting Sciences. Additional reading for the subjects Financial Market and Derivatives, Advanced Accounting and Financial Mathematics. Recommended work for recycling to everyone who has studied the subject and needs to review and update its main concepts and techniques, as well as for professionals from different areas who wish to begin their studies in Corporate Finance.