Book, Supply Chain Management and Logistics 2/19[LS]

Supply chain management remains at the top of the agenda for top executives in most companies, whether they are suppliers of goods or services. For many of these companies, the supply chain is the single most powerful operational aspect in gaining competitive advantage in global markets, as well as increasing profitability and growth. Today, it is insufficient for a company to seek excellence only in its internal operations. No operation will have sustainable competitive success if its partners in the supply chain are not synergistically integrated, coordinated and working with the common purpose of serving target markets with excellence, especially at a time when Industry 4.0 is establishing itself as a powerful trend. The second edition of this work brings the main and most contemporary concepts and techniques in the area, working on conceptual rigor, practical applicability and technological trends. To this end, it presents several cases, examples and exercises, not only in Brazilian companies, but also in international situations. Current topics, such as Industry 4.0, risk management, sustainability, reverse logistics management, global sourcing, performance evaluation, relationship management with suppliers and customers, inventory coordination, process analysis and demand management, are covered in depth and practical, with the aim of preparing the reader for the challenges of managing supply chains in a globalized world. The book also features exclusive video lessons from the author that cover important topics in the area. APPLICATION Textbook for the subjects Supply Chain Management I and II and Logistics in Administration, Marketing and Production Engineering courses, at undergraduate, specialization, MBA, master's and doctoral levels. Relevant reading for professionals in Supply Chains, Logistics, Procurement, Physical Distribution, Production and Operations and Marketing. Supporting literature for various disciplines, such as Materials Management, Supply Management and Production Management I and II.